I am a multidisciplinary graphic designer specializing in brand identity design based in Los Angeles, California. I am passionate about creating meaningful identities for new or existing companies by crafting unique and memorable experiences that stand the test of time.
By working directly with driven entrepreneurs I have been able to obtain a solid understanding of the ins and outs of a successful business. I enjoy taking on projects that require problem-solving, both digital and print. My design approach of research, brainstorming, sketching, prototyping, and feedback gathering helps me adapt to new and challenging situations. I believe that brand personality not only sells but it creates loyal relationships.
A set of design elements that create a perception about your brand. Ensuring all brand elements work cohesively will make your brand memorable and authoritative.
A logo is the face of your company and serves as a tool for customers to identify your brand. Having a professional logo from the start will separate you from the competition.
Having an online presence is crucial for any small and big businesses. A successful website will market your product or service and reach new customers.
Using tools like Webflow and Shopify I am able to take my very own website designs and convert them into fully functional masterpieces which will decrease the cost of hiring a developer.
Packaging design plays an important role in retail and online. Having great packaging from the start will set your company apart from the competition leading to an increase in sales.
Having a solid social media strategy from the start will help your business build a reputation, attract new customers, and help your brand engage directly to your target audience.
My approach is simple, get sh*t done! I take an effective 5 step approach to deliver a quality service for you and your business.
Each step in my 5 step process is crucial to developing the perfect brand identity that will lead your business to success. This process will ensure that your brand is consistent in all media and convey your brand message visually.
In the strategy phase information about your business goals, target audience, and competitors are required in order to discover the brand's personality and set the right creative direction for the project scope.
The research stage is were I gather the provided information and refine the brand identity strategy. I will look at your competitors and work through moodboards that are then presenting to you to ensure I am heading the right direction.
When the moodboard is approved I will move on to production. This is were I begin the creation process and generate various ideas based on the project brief.
When the production stage is complete I will send over a comprehensive design presentation in a form of a PDF that includes all project deliverables presented in real context . If revisions are needed, I will apply them accordingly.
Once the final design concept is chosen and approved, I will deliver all the files and materials that were included in the project scope.
